ADP 5.0 - Supporting Italian enterprises for over 50 years
The idea was to overcome the dichotomy between the human and the digital domain through the narrative of innovation from past to future. It featured an institutional plenary with exceptional testimonials plus three “experience” sessions devoted to edutainment: Innovation - Technology – Food and Design.
Participants interacted in an unexpected experiential, challenging and exciting context: suppressing one of the senses to comprehend space in a different way. The message: the need to look at innovation from a different perspective through an unchartered territory with the thrill of the new and the excitement of the unknown.
The highlight of this experience was the interaction between participants and technology that is the new environment in which they are bound to operate. Participants interacted with a technology-based environment that reacted to their movement, decisions and choices.
FOOD & DESIGN EXPERIENCE
Participants started from a new interpretation of the “concept of making pasta”, and discovered a new way of cooking through an integrated food and design system.