Ega Worldwide Congresses & Events in temporary consortium with After and Vitrociset, combining the innovative know-how, the technology of business partners and the experience of fifty years of management and organisation of major events (like the Semester of the Italian Presidency of the EU Council, the Italian pavilion of Expo Shanghai 2010 and the G8 “From La Maddalena to L’Aquila Summit” in 2009) will face the challenge of managing the Milan Expo 2015 Accreditation Centre from May 1 to October 31, 2015. Ega will take care of over 300,000 accredits for institutional and governmental delegations, civil society, companies, VIP guests and entitled main stakeholders, offering an easy, fast, reliable and secure event experience.
The Accreditation Centre will be open every day throughout the duration of the event and it is guarded in turns by more than 200 young people whom Ega has hired and trained.
Ega’s welcome to guests of Expo Milano 2015 will be characterised by multiculturalism, knowledge of languages, availability, proactivity, kindness, enthusiasm for their country.
Expo Milano 2015 is the Universal Expoition that Italy will host from May 1 to October 31, 2015 and will be the biggest event ever organised about food and nutrition. For six months, Milan will become a global showcase in which countries show the best of their technologies to give a concrete answer to a vital need: being able to provide healthy, secure and sufficent food, for all the world’s inhabitants, respecting the planet and its balances. An exhibition area of 1.1 million square meters, more than 140 countries and international organisations involved, over 20 million visitors expected. These are the numbers of the most important international event that will be held in our country.
«In all things, and not only on roulettes, men just take off and win each other things». These words, from The Gambler by Fëdor Dostoevskij, describe the main feature of gaming, the random game whereby you can enrich or impoverish. And it also outlines, albeit with slight tones, the moral problem, namely the absence of a performance at the base of the result, whereby anyone who plays can win exorbitant sums or – if it comes to gambling – lose everything he possesses, regardless of its merits and demerits. It is no coincidence that gaming is not considered a normal economic activity anywhere in the world, nor it is a coincidence that the Bible and the Koran condemn it in no uncertain term. Nevertheless the game in all its forms is part of human nature and can not be circumvented. For centuries now the states – not only Italy – govern it with laws and regulations ad hoc. We spoke about this with lawyer Claudia Picchetti , legal counsel of Gtech, in view of the world lottery congress scheduled in Italy on November 2014. With her help we will first outline the history of the Italian gaming market and then study its rules in deep. From 1942 to 1995 we see a gradual increase in authorized forms of gambling: jackpot, lottery draws, Enalotto, football pools and bettings on horse racing. From 1998 onwards, with the introduction of sports betting, we witness a rapid acceleration: the Bingo started on 2000, remote bets on 2002, and from 2004 to 2006 everything could be done remotely, while on 2010 were introduced even online casinos (poker, roulette, virtual betting, etc.).
This brought to a depletion of the landscape of games available without us caring neither about typological excess of the offer nor about the enormous amount of stores that opened in the meantime, pursuant to the privatization of the sector.
Various were the reasons brought to this change: firstly, the need to increase government revenues but also the attempt – morally founded – to subtract crime the monopoly of gaming. Then there was the worldwide spread of Internet, with what they have achieved in terms of access to information and tasks under Network: unavoidable too, so might as well – as it was later decided – accept it and adjust it. On 2012, due to the economic crisis, the demand began to wane, government revenues lowered and public attention to the ethic problem increased. The “jump back” however is not easy, both for the large number of private activities already underway, and for the high residual term of the concessions already granted (minimum 3 years) and for the heavy investments required to dealers parameterized on a pre-regulatory context that would then be changed with concessions already begun. Just one year earlier restrictive regulations for the retail environment had come into force, most notably the extension of the ban of juvenile play to all games with cash prizes, including scratchcards, with heavy fines (up to a thousand euros) and shutdown of the points of sale up to 15 days. Subsequently, these sanctions were further tightened. But the greatest regulation was introduced only in late 2012 with the so-called “Balduzzi decree” which reinforces the prohibitions set out above and introduces more, such as important limitations on advertising the games. And that’s not all: the decree puts pathological gambling among the diseases handled by the State and pushes points of sale to expose ASL materials to illustrate the risks related to excessive gambling. It also provides for the gradual introduction (not yet implemented) of block access to slot machines for children through identification or social security number. And more: as to slots, the decree also establishes an allocation plan that, in certain sensitive contexts, takes into account a minimum distance between the points of sale, which contain them from the date of expiry of existing concessions.
A bill of “proxy tax” is under discussion that should delegate educational and communication activities to the government to empower the access and the discipline of the game.
Between 2011 and 2012 another front opened: the relationship between local authorities and state dealerships. The first have introduced new regulations in addition to those introduced by the state, creating a conflict of powers between the state and local authorities: no advertising, no openings of new stores that were less than 200 or 500 meters (depending on the region ) from various places, including cemeteries, severe limitations of opening hours, and so on in a crescendo of controversy and litigations initiated by the dealers. Back to the eternal dilemma: the restriction is indeed a must, but how high is the risk that, in so doing, everything goes back to crime and black market?
With regard to responsible gaming, «we have moved even before these issues were introduced by the law», says lawyer Ricchetti, «initiating a very articulated program of responsible gaming, with ten areas of intervention in terms of both training (employees and dealers) and marketing and advertising (for example, with the prior approval of all campaigns at the Institute of advertising self-regulation), and professional ethics, with the drafting of a code of ethics adapted to the new rules post-2012. We also move in stakeholder engagement, prior assessment of the artwork of the games to avoid that attractive games for younger are put on the market.
We have opened a helpline in partnership with Federserd, to support problematic gamblers and their family members, and have launched in collaboration with Moige (Italian Parents Movement, ed) an outreach program that involved 30 thousand adults and children. In collaboration with Eurisko and La Sapienza University we have conducted studies on the concentration and frequency of games compared to the regions and to the spending power, so as to better identify the hazard».
A meritorious and effective activity, if you think that Gtech has the highest score within the WLA certification on responsible gaming.
On November 15, during the Week of the corporate culture, at the Rome headquarters of Unindustria, took place the fourth national day of small and medium-sized enterprises – SMEs DAY Industriamoci, the traditional event organized by Piccola Industria to explain the business world to young people and their commitment to the growth and development of the country.
Promoted by Confindustria Small Industry in collaboration with its local associations, the event is part of the European Week of SMEs, with the aim of explaining the business world to young people and their commitment to the growth and development of the country.
This year, unlike what happened in previous editions, Unindustria has focused the day on a specific production process, the management of the tourist accomodation, where business owners and industry managers and institutional stakeholders have illustrated to more than 500 students the various themes of this so strategic sector for Lazio, which involves various aspects, from the Horeca (hotels, restaurants, catering), to the organization (such as ticketing, cloud platforms, iT), logistics, marketing planning and so on. The event was held in Unindustria’s headquarters of Rome, Frosinone, Rieti and Viterbo. In Rome, the day began with the greetings of President of Unindustria Maurizio Stirpe, followed by Angelo Camilli, president of the Piccola Industria of Unindustria, and Victoria Carli, coordinator of SMEs Unindustria day. All interventions were moderated by the President of the Chamber of Tourism and Leisure Industry Stefano Fiori and the President of the Publishing, Information and Audiovisual Section Romano Dalla Chiesa.
«This day», says Angelo Camilli, «highlights our enterprises’ great desire to show young people what we are, what we do and how we do it. We have explained how a place – the enterprise – is the context in which thoughts are transformed into facts, in which passion and talent come together to give life to our Made in Italy that the whole world envies us. The tourism sector, on which we focused this fourth edition of the PMI Day, is our region’s flagship. If we consider that between 2008 and 2012 arrivals in Rome increased by 23.1% compared to 2.7% observed in Italy. A positive trend confirmed also in the current year: the growth rate of the first half of 2013 is in fact greater than 5%. The young people who came to visit us today have heard strong companies speaking, who do not surrender to the crisis and that want to fight it with courage and commitment in order to boost development».
«Confindustria has always believed in the strong relationship between the business world and the younger generation», says Vittoria Carli. «The young speak a new language and we need to get closer to their technological knowledge. We think in fact that new technologies, social media, digitization of many processes represent the opportunity to combine the world of manufacturing with innovative services, and from this union is generated the added value for enterprises. Three major levers for all in Italy: e-commerce, e-logistics and e-marketing, but obviously not only (e-facility, e-government, e-health, quality, etc.) to help the promotion of three key assets of our country: our wonderful manufacturing industry, tourism, the great cultural heritage. Here is how “traditional” sectors grow and give greater impetus to the economy by means of technological tools in the field of tourism as well, the sector on which we wanted to focus this year. That’s where market’s new skills are to be sought for young people; innovation, talent, creativity, courage and globalization are words that young should never forget while chosing their future work».
« With over 500 students, today’s meeting has highlighted the great importance of tourism sector in our region», says Stefano Fiori. «It has been propaedeutic to educate a new generation in one of the most important industries in Lazio, which offers countless opportunities to young professionals in various fields. During these years of recession, the tourism sector has been able to exploit the high potential of development recording positive performances, bucking the national trend. The driving force of Rome and Lazio tourism is lifeblood for the world of work. The approximately 6800 hotel and complementary facilities, located in the metropolitan area of Rome, have a beneficial impact on employment absorbing 7.4% of provincial employment. More tourism, more jobs, more growth and opportunity for all».
There were visits to SMEs associated to the supply chain management of tourist accomodation in Frosinone, Rieti and Viterbo, with over 250 participants, their families and teachers in a common pathway consisting on thematic and territorial stages able to encourage new generations to the business world and to that world which contributes to the development of the region.
Congress tourism is a potential gold mine and everyone – public and private – should support it doing their part. Especially in Rome it represents a driving force able to revive the economy. Here in short the message of the Forum on tourism development “Congress Tourism as the engine for Rome” organized by UniCredit, held on Monday, December 2 at the Temple of Hadrian with the participation of the Mayor of Rome Ignazio Marino and Nicola Zingaretti President of the Region Lazio.
Unicredit’s number one, Federico Ghizzoni, in opening remarks has stressed the economic importance of the sector Mice which emerges from the numbers presented by Armando Peres, Deputy Chairman of the Tourism Committee of the OCSE in Paris and National Coordinator of the Committee for the Rationalization of Tourism Training and the Promotion of Culture of Hospitality, established at the Department of Development and Competitiveness of Tourism of the Presidency of the Council of Ministers, as well as consultant to major public and private institutions and professor at IULM, which is based in Rome and Milan.
Peres estimates in 8.8 million additional appearances the impact of Rome’s second tourist hub (the one that will include Nuvola), for an additional tourist spending of 1,304 million euro, an added value of 1.087 billion and 31,844 employees more. These figures, which are worth 1, 6% of GDP in the capital city, are estimated on the basis of a rate of hotel occupancy in line with Paris and London. Rosy prospects also in the second scenario figured by Peres, with an average stay of tourists from 2.5 to 3.5 days, in which case the second pole would bring even more visitors, 9.6 million, with an additional decrease of tourist expenditure (“only” 1.026 million) and added value (855 million). And less employees that would slightly exceed the 25 thousand. Still excellent, however, the impact on national GDP: 1.3%. Peres assumes an avarage share of the business with Paris: 207 million euro of additional expense and 172 million of added value. The business segment would be worth over 5 thousand employees, with an incidence of 0.3% of the GDP of the city. In line with Paris is also the percentage due to the incoming flows from abroad: 25 million of additional tourist spending, 21 million of added value and 673 employees.
The mayor Ignazio Marino has ensured Capitol’s commitment with the support to the crucial projects for congress tourism: from the Nuvola to the trade fair, from the new square in front of Termini Station to the high-speed trains to Fiumicino. « I think it’s extremely important to be able to complete Fuksas’ Nuvola by 2014» he said «taking into account that an additional investment of over 170 million Euros is to be made». Even the Region wants to do its part. We are not starting from scratch, said the governor Zingaretti, but we need to work on what’s missing. According to Zingaretti, the recipe is simple: more organization, more programming, more promotion.
The agenda also included a round table conference coordinated by the Director of the consortium Aaster (Association of territory development agents) Aldo Bonomi, with the General Manager of Sicilia Convention Bureau Maja de’ Simoni, the Vice President of Federalberghi Giuseppe Roscioli, the Director of Rome CNA and the Vice-President of the Chamber of Commerce Lorenzo Tagliavanti, the President of the Section for Tourism Industry and Leisure Unindustria Lazio Stefano Fiori and the President of Federcongressi&events Mario Buscema.
Stefano Fiori has emphasized the Icca statistics (International congress & Convention Association), according to which Rome is the 21st city in the world for number of major events. «But it is true that we are living an internal crisis of the Italian system» he said «a crisis that has led to a decrease of the major events in the draining areas as the automotive and pharmaceutical industries. If we analyze the arrivals in Rome, which continue to increase, we note that the percentage of foreigners is increasing compared to Italians. And also congress tourism is decreasing to the benefit of leisure. Various problems: accessibility, the lack of an air carrier that can allow more people to come, logistics and airport security. For years there has been little coordination between the City and the Region. However, we are now in a proposal phase».
The President of Federcongressi & events Buscema first pointed out that Icca’s surveys put Italy, in 2012, in fifth place for hosted international events in the ranking of the top ten European countries, behind Germany with 66% of events more than Italy, Spain (+41%), the UK (+22%) and France (+20%). «This data» he said «is unfortunately not surprising when we consider that, according to a study commissioned by Studio Ega University of Tor Vergata (Rome), the Vienna Convention Bureau manages a budget of almost €20 million, Copenhagen, Brussels, Lisbon and Paris run budgets which exceed €10 million, Amsterdam, Barcelona, Geneva, Lyon and Stockholm between €5 and €10 million per year.
«Italy doesn’t have all this, but the last few months have thankfully brought great innovations: MICE Coordination Table – which we share together with ENIT, Regions and Autonomous Provinces, Confturismo-Confcommercio, Federturismo-Confindustria, Confesercenti-Assoturismo – which is surely the ideal venue for a system».
The President reiterated the proposal of the association, as expressed last month in Florence during the BTC: «Our planning Document on the relaunch of the Italian meeting industry is focused on a National Convention Bureau able to commercialize the offer of Mice and consisting of an aggregation of private operators promoted by all business organizations, open to any actor in the meeting industry. We definitely want this organization to be started within the first few months of 2014, because a true synergy between operators, public bodies and associations is the only possible way to concretely boost sector employment, and this is the last chance for this to happen».
Broad appreciation of the audience, who has also greeted with applause the intention, confirmed by several parties during the conference, to establish a convention bureau for the capital, which will fully come into the network of local Cb in close collaboration with the national one.